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Friday, November 25, 2011

Being Kolaverised!

It was a regular visit to Facebook and a link with the name 'Why this Kolaveri di' caught my attention.

Just opened to see what was that. Boy! That was addictive! Hilarious! And stuck to my head for whole of the day as a hard, sticky chewing gum!

Thought I would be fine the next day! But the song emerged to be the winner over my mind!

It was still running in my head, I took a bath, and was performing my regular prayer before God, my head processed a different suprabatham that day, with few remixed lines as paa paa paaan.. paa paa paan pa.. paa paa paaen pa paa.. sariya vasi..!!!  I somehow managed to finish the prayer. My sincere apologies to the almighty for my wavered concentration!

I started to office, to my surprise, my kolaveri-addicted mind didn't force me to download the song and made me save into my mobile. I was on my way.

My usual walk to the office would always be with my headphones connected to phone and phone connected to FM, however I was so much kolaverised that day, I didn't even think of putting on them, who knows even the FM channels would have been bombarded with the same kolaveri song!

Come office, my teammate was listening to something on her music machine, I thought she wouldn't have checked the song and I wanted to proudly introduce her the song and kolaverise her too, but my excitement dropped as she had already downloaded the song and had several runs of it! Yes! she was infected too, by the kolaveri virus!

Ten minutes into my work, I could hear ring tones from all corners of my work zone buzzing with 'Why this Kolaveri Kolaveri Kolaveri Di', it seemed like people have  intentionally increased their phone ringing volumes just to show off that they are also enjoying this wide-spread musical epidemic.

Then I realised, Kolaveri travels faster than light!

The day went off with some moments of surprise and awe when I found someone who hadn't heard the song yet, and they were made to feel as though they made a grave error by not being active on the social networking sites and someone would even look at them as though they were from a different planet! (Little exaggarated though! ;))

Its day five! Yet the song wins over! and I remain KOLAVERISED!!!!!!!

PS - The success of this song is a clear message to the movie-makers. I hope the SRKs and the DirtyPicture production crew would realise that sense-less promotions, excessive hype is not the way to pull in people into the theatres, its just sheer creativity and out of the box stuff that connects to people world-wide and yes at the cost of nothing!

PPS - I have seen people hitting this post to find the meaning of 'Sariya Vasi' as I have mentioned those words in one of the lines of this post. I don't want to disappoint them. The meaning of Sariya vasi would be "Is it right? Vasi" (Vasi - a tamil name, incidentally the name is the character's name that Rajnikanth played in the movie Robo).Any Tamil friends please clear me if I am wrong!

1 comment:

  1. Gangnam style was exactly like that for me. I happened to hear that song at a restaurant. It was on my head the entire day that i had to google it. (Thank God for the English words that i could understand) And i was captured by the unorthodox style :)

    Sariya vaasi means play it right. Vasi is Rajinikanth's name in robot.